What a successful woman should look like

A few years ago it was unacceptable to talk about the clothes of women politicians. The topic seemed rather boring, both for fashion critics, secular observers, and for the reader.

Many influential women politicians brought their wardrobe as close as possible to the most formal dress code with an emphasis on its versatility. However, even now, some women politicians are trying not to focus attention on belonging to the female sex in order to create a strong, formal “costume” image for men.

Meanwhile, a new formation of political consultants has done its job - at a certain period a whole galaxy of politicians, deputies, first ladies, heads of international organizations appeared who began to dress stylishly and more often appear on the covers of authoritative fashion publications.

The teams working on the image of influential women came to the conclusion that the audience of the glossy press and all those who are interested in fashion is largely not covered by the electorate.

Phenomenal popularity thanks to competent planning of the wardrobe came to Michelle Obama, Carla Bruni-Sarkozy, Kate Middleton, Sheikh Mozat,Hine Rabbani Khar, Anne Hidalgo, Raniya Al-Abdullah, Rashid Dati - and this is not a complete list of ladies who understand the role that the fashion component plays for voters.

Women politicians began to hire stylists who had previously worked with public celebrities, and also established close contact with leading fashion designers.

The fashion community also quickly responded to these changes: the designer Karl Lagerfeld, for example, decided to publicly give advice to Angela Merkel.
“In general, she dresses correctly, but the cut should be neater and jackets over the blouses she should not zip up. Pants should also be better tailored, ”these words of Lagerfeld instantly appeared on the pages of all the leading publications in the world.

AMSTERDAM, NETHERLANDS - APRIL 30: Hiker Qaqaqaqaqaqi Qingqiuqiu Qaqaqiu Atamus Amsterdam, the Netherlands, on April 30, 2013 in Amsterdam, Netherlands. (Photo by Julian Parker / UK Press via Getty Images)
Sheikh Moza

This was followed by the release of the book by the author of the British Vogue, fashion historian Robb Young, “Power dressing: First Ladies, Women Politicians and Fashion”.

The choice of topics and the selection of photos of the most influential women of the planet (their successful images and outright mistakes) caused a heated discussion. Authoritative fashion critic Suzy Menkes said: “Every woman who makes her way up should read this book in order to make important decisions and evaluate what she wears.”

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Rashida dati

Another “adviser” and indicator became popular TV shows about politics.

When Barack Obama admitted that he was watching “The House of Cards” with Kevin Spacey, the rating of the series soared to the skies.

The images of this film are worked out very carefully, and, of course, everyone appreciated Claire Underwood's impeccable style (played by actress Robin Wright). Each image of the spouse of the congressman is a sample of an ideally-designed outfit of a purposeful woman.

As the designer of the series Joanna Argan said in an interview: “It’s enough to take a first look at Frank and Claire Underwood, as you can see their cold calculation and unshakable character. They know what they are doing. They have goals, and of course, their wardrobe fully reflects this. ”

The series “House of Cards” won the prize of the US Costume Designers Guild for the exemplary wardrobe of the main characters and, for sure, many politicians are already seriously studying it.

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Claire Underwood
The “House of Cards” team worked perfectly for every situation in the life of a woman politician or the first lady.

A similar theme, by the way, is exploited by another series “The Boss”, where the heroine Meredith Kane (the wife of the mayor) also demonstrates an exemplary selection of clothes and accessories.

Perfect dresses in the most appropriate shades (black, inky, milky, melange gray), laconic bags and pumps are a great choice for every day.

Guided by international practice and experience of consultants it can be noted that the correct choice of attire, its suitability of the situation and the dress code is not the only parameter. The conceptual component is no less important.

We can give an example of Michelle Obama’s dress from the British brand Alexander McQueen, which she donned for dinner with the Chinese Secretary General Hu Jintao in Washington.

A scandal broke out in the press: the visit, the purpose of which was to discuss the development of US-China trade relations, the first lady put on a dress of a European designer. The headlines were: “Wrong. Wrong".

michelle_obama_cover_ftr1_13063700
Michelle Obama

This prompted the advisers of many ladies in the power to take seriously not only the color scheme, but also the choice of brand, to study the history of the brand. The dress should make sense, but it should be served very delicately and unobtrusively.
Kate Middleton has adopted this thesis: the duchess often appears in dresses of British brands.Luxury brands - for celebrations and special occasions, and a mass market or bridge brands - for trips, public appearances. A very thoughtful tactic, because the cost of a dress is an important subject for discussion.

keyt-middlton3
Kate Middleton

It is neatly necessary to be with ethnic elements and details borrowed from national costumes. Probably, Queen Rania of Jordan handles this task perfectly.

Most of her wardrobe is made up of sheath dresses that fit perfectly, suits with an A-line skirt and trouser sets. But when the situation demands it, Rania uses national elements.

For example, during the parade in honor of the decade of accession of monarchs to the throne on the streets of Amman, Rania appeared in a dress generously decorated with beads in the national style.

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  • What a successful woman should look like

    What a successful woman should look like

    What a successful woman should look like

    What a successful woman should look like

    What a successful woman should look like

    What a successful woman should look like

    What a successful woman should look like

    What a successful woman should look like

    What a successful woman should look like

    What a successful woman should look like

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