How red and blue colors govern your behavior

How red and blue colors govern your behavior.

Imagine that you have a huge button that you can use to push the whole planet to hell. Try to imagine this button. Submitted? What color is it?

Almost 100% of people will find it red. Our body responds to two colors — red and blue — in such a mystical way that science is still spreading its arms. We decided to tell how these magical colors affect our whole life.

1. Give you an unfair advantage

During the 2004 Olympics, it was estimated that the most athletes who received red glasses were awarded points by the judges. As a result of the study, it turned out that those are 13% more likely to get a point.

And if you think that the “power” of red is explained by the fact that we are used to seeing red warning signs and fire engines from childhood, then why do monkeys react to this color in about the same way as we do?

In one experiment, the researchers fed the macaques, dressing alternately in red, blue and green clothes. There were no problems with green and blue.But the monkeys reacted to the red shirts as if they were offered to have dinner with pure poison. Red color meant danger to them. And danger is in a sense both power and power.
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Proof of the magical power of red can be found a lot - just look around. Take lipstick, for example. It is not a secret for anybody that women with bright red lipstick are given increased attention by men.

If you think that red lipstick does not suit you, put on a red blouse. The study showed that men gave 14.6–26.1% more tip to waitresses in red blouses.

2. Affects mental abilities

If you look at red before looking like an IQ test, its level will be lower. And quite significantly.

Students who solved puzzles in red surroundings coped with the task much worse, because the color made them more cautious. When everything is red around, a person unconsciously tries to avoid difficult and ambiguous situations; and if you are always on the lookout and waiting for a trick, it's harder for you to think productively.

In this case, what color will help to return composure and prudence? The same that arises before our eyes when we pronounce “cold” - that is, blue.If red is good for solving problems that require increased attention to detail - it generally attracts attention - then blue relaxes our nervous system.

Why is the blue "expanding the horizons" of our thinking, and the red narrows and concentrates it? Although scientists give an accurate answer, it seems obvious to us - blue is associated with sky and sea - two huge open spaces.

3. Makes you physically stronger

During one experiment, students were asked to try their hand at using a power meter. At the same time visual signals were given on a red, gray and blue background. When the background was red, young people squeezed the springs faster and stronger.

And although blue usually has an opposite effect to red, scientific research has also revealed several completely amazing properties.

For example, blue light helps you wake up ... even if you are blind. You do not even need to “see” this light, it changes the chemical processes in your body, even if you don’t notice it.

Moreover. People who took the tests for memorization achieved the best results in a brightly lit room with a predominance of blue light spectrum.Those who sat in front of LED screens that emit a bluish light, in some cases, showed an improvement of almost 70%!

Unfortunately, all new electronic devices use the light of a shorter "blue" wave - it is more comfortable for the eyes and more productive. Unfortunately - because the blue glow can cause insomnia.

4. Heal you

Experts from NASA figured out what happens when we substitute our precious cells with the light of the near-infrared part of the spectrum (this is just beyond the visible red light) and developed a technology called which allowed the cells of the human body to be healed by irradiation with long light waves. This device has already been tried in the treatment of burns, diabetic sores on the skin and much more, and achieved impressive results.

Particularly successful was the treatment of lesions of the oral mucosa. From these painful ulcers, 5 to 15% of cancer patients suffer after radiotherapy sessions. NASA found that just two weeks of light therapy for 88 seconds per day leads to a reduction in pain in 96% of cases.

Blue also has some trumps. It is extremely unpleasant for microbes and can “cool” boiling passions.

5. And finally, the color affects what you buy.

When companies spend millions on drawing a logo and choosing colors for it, they do it not because they have nowhere else to put money. All this is done in order to correctly press our “colored buttons” with you.

Take, for example, online shopping. It turns out that people are more likely to buy goods on pages with a red background - but only when they see a truly competitive product. And they will be cautious, and look for an opportunity to benefit.

It is quite another thing if the background of the page is blue. He awakens in man the generosity and desire to make more purchases.

In addition, the experience of the shops and several different studies have shown that the blue environment encourages buyers to spend their money more often now, less often postpone purchases for later and in general show more determination when choosing goods.

People are obviously attracted by bright and warm colors, but, nevertheless, the cold shades of blue and green seem to most people positive and pleasant. They create a sense of security.

And it’s not that blue as an advertisement color works 100% of the time - it depends on the product. Since red makes us more alert and cautious, companies use it to promote products that are designed to "fight" with something, with ants there, or with cockroaches.

But if your product should "prevent" or "protect", then blue can handle it as well as possible.

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  • How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior

    How red and blue colors govern your behavior